Without comment: mimetic theory in marketing

This Man Wants to Sell You A Lifestyle

This Man Wants to Sell You a Lifestyle (Car Included)
“Marketing guru and CEO of Lotus Dany Bahar is trying to hook consumers with a campaign of coolness before a single new car rolls off the factory line.”

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2 thoughts on “Without comment: mimetic theory in marketing

  1. Related to this – have you watched Mad Men? I’m hooked and fascinated watching Don Draper pull his marketing imagery out of the air. Also seeing what we were like in the 50s and 60s! I think it’s great show.

    Hope you’re doing very well – I think you’re getting a lot of snow today.

  2. I haven’t seen it, Susanna – I think I would be too likely to get hooked on it, too!

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