Recentish Reading: Liking What’s Familiar Without Knowing Why
>>>>> Easy = True (Boston Globe, Jan. 2010), about cognitive fluency (a measure of how easy it is to think about something) and disfluency. We like that’s familiar, and that has ramifications about what we believe, because we’re not aware why we feel the way we do. >>>>> Continue reading Recentish Reading: Liking What’s Familiar Without Knowing Why